March Update

Paving the Way

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Hi ,

Earlier this morning, I wrote this email to someone who was offering a giveaway item to VancouverMom.ca readers:

Her prize was a truly a generous one and I was honoured that she felt VancouverMom.ca was a publication to partner with. However, turning away fabulous opportunities like this means that we are steadfastly staying commited to the businesses who have invested in building a relationship with us.

What does that mean for you?

In a nutshell:

I am not BSing about how we will work with our advertisers.

I get it: you are a small business, you have limited marketing spend and whatever you put it on needs to drive results. I am not saying that VancouverMom.ca is the right vehicle for your business, but I can tell you that if we decide we're a match, I am going to doggedly care about you getting the results you're looking for - both on and off of VancouverMom.ca. Think of the advertising package as the steak, and access to my 15 years of building online solutions and Internet marketing strategies for huge companies as the gravy.

Here's what a VancouverMom.ca advertiser wrote to me just today...

Cool huh?

It wasn't always like this: I think it's safe to say that many of our advertisers in 2011 would have had a pretty ho-hum experience with us. But late last year, we had an epiphany that caused us to pivot and get really honest about what we were providing our customers. Now, we're about

value

,

results

,

innovation

and

connection

.

And dare I say it? I think we're paving the way - which is perfect, since if you know me, you'll know that I'm a bit of an innovation junkie.

So here's the deal...

If you want to work with us, here are a few options:

  • You can check out our media kit and pick up one of our packages. You can download our latest media kit here. We are SOLD OUT of our Mama Mia and Baby packages until the summer, so please get in touch with me quickly so you don't miss out on the other two options or if you'd like a spot starting in the summer.

  • You can come on board with a premium directory listing. You can look as smashing as Place des Arts looks here, here and here for $30/month or $250/year. But you know, it comes free with any year-long package with us. Just sayin'.

  • Just email me! Hit reply and we can figure something out. 

Truly, sincerely and with love,

Christine Pilkington

Publisher, VancouverMom.ca

http://www.vancouvermom.ca

Twitter: http://www.twitter.com/vancouver_mom

Facebook: http://www.facebook.com/vancouvermom/